About us


Tourism Whitsundays is an industry-driven, membership-based organisation. We are the lead agency recognised by Tourism and Events Queensland and the Whitsunday Regional Council to drive the promotion of the Whitsundays region as a tourism destination - for both leisure and business events. As well as destination marketing and visitor attraction, our role is to work alongside stakeholders towards growth in the industry overall; to provide visitor information services; to advocate for tourism industry needs and infrastructure; to attract new tourism investment, and lead the industry towards best practice in all areas of business operation and experience delivery.

Tourism Whitsundays markets all aspects of the region including the Great Barrier Reef, Whitsunday Islands and Coast, accommodation, boating and sailing, fishing, touring, recreational activities, adventure, dining, shopping, weddings and honeymoons, conferencing and business events.
Our dedicated Marketing team proactively and professionally target the following markets for visitors:

    • International visitors
    • Australian/domestic visitors
    • Business event travellers
Tourism Whitsundays provides our Business Events members with business leads and markets the Whitsundays to targeted international and national corporate organisations as a potential destination for conferences and incentive business travel. Find out more here.